As it stands, who is responsible for the cinematic experience on a superyacht?
No one person is really responsible for this. The consultant – if the yacht has one, for example on a new build or refit – would usually provide the initial advice about which content solution to choose. If not, it is left to the AV system integrator to recommend a product. Then, once the yacht leaves the dock, the crew become responsible for the day to day running of the content system. Which particular member of crew this varies from vessel to vessel, generally depending upon the size of the boat. On larger yachts with a dedicated ETO or AVIT Engineer, they would take on this role, but on smaller yachts, it is left to the person who feels they have the most knowledge in the field – it can be anyone.
This lack of a dedicated responsible body is a potential problem because cinema is not an area that everyone has a great deal of experience in. It can be very difficult for the advisers to recommend the best possible solution if they are not aware of everything out there. Likewise, for crew to keep the yacht constantly up to date with fresh engaging content when they are busy with a million other tasks is a challenge.